Founded in 2004, social networking website Tagged.com has grown rapidly to more than 60 million users. Its goal is to grow its user network and overall awareness, so that it’s one of the “top 3” social networking websites – as well known as either Facebook or MySpace.
Tagged.com’s management team knows that attracting user “eyeballs” is a key to its success (and a way to attract advertisers). Tagged is succeeding by delivering a “great product”, in the words of the founder and CTO, Johann Schleier-Smith. What does he mean? A relentless focus on a high-performing website with fast response times, even while the user base grows by the thousands every month.
It also means harnessing the collective wisdom of its end users as Tagged builds new website features and services, to determine what’s compelling and why. In fact, Tagged believes it has to out-innovate its competition, as a means to attract more users.
The Solution: Zend Platform and Zend Studio
PHP and Zend are an important part of Tagged’s strategy. Tagged was an early adopter of PHP, and the website was originally architected in PHP. Today, Zend Platform’s smart code cacheing and performance diagnostics are helping Tagged achieve reliably high performance, even while the website scales and adds new users.
Zend Studio is enabling teams of developers to work efficiently on a large, feature-rich code base. Moreover, Zend Studio’s integrated debugging and performance profiling are helping Tagged innovate more rapidly, and to iterate with shorter release cycles. One example: Tagged can quickly put together “A / B” tests of new web services, expose them to users and get instant feedback. This kind of rapid innovation enabled Tagged to deploy a “social graph” to help their users identify and connect more quickly with existing or prospective friends and colleagues.
What’s next for Tagged? At the hectic pace of their innovation, the best way to find out is to keep checking out their website: www.tagged.com.