Zend - The PHP Company


Zend to Host the Fourth Annual Zend/PHP Conference and Expo

The world’s largest PHP conference will showcase the state-of-the-art in developing,
operating, and managing commercial PHP applications
 
 Cupertino, Calif.  – July 8, 2008 – Zend Technologies, The PHP Company, announced today that registration is open for the fourth annual Zend/PHP Conference and Expo, the world’s largest gathering of the PHP community. Leading PHP experts, professional PHP developers, and business managers will convene September 15 - 18 at the Santa Clara Convention Center in Santa Clara, California.  The theme of this year’s conference is “High Impact PHP” and sessions will explore the many ways that PHP is used to deliver breakthrough design, functionality, performance, and scalability in new web applications, resulting in real business advantage for their users. 
 
Registration and conference details are available at http://www.zendcon.com
 
“It is remarkable how fast open source web technologies are maturing and being adopted in the enterprise.  Companies large and small are switching from their legacy application infrastructure to the web and are increasingly choosing PHP as a key ingredient of that new architecture,” said Mark de Visser, chief marketing officer at Zend.  “The Zend/PHP Conference will be the ideal meeting place to find out more about this trend.  It will be a unique gathering of technology and business practitioners sharing the state-of-the-art on PHP-related technologies and best practices like test driven development, continuous integration, and scalable deployment using PHP application servers.”
 
The conference will include four days of in-depth sessions, tutorials, and case studies designed to benefit architects, developers, system administrators, and business managers at all levels of experience with PHP.  Attendees will learn from PHP luminaries like Marcus Börger, Sebastian Bergmann, Chris Shiflett, Jay Pipes, and many others. Among the companies presenting best practices from their PHP deployments are Bell Helicopter, BNP Paribas, Deutsche Telekom, IBM, Sogeti, and Toyota. They will share details of new innovations for creating, operating, and managing applications that leverage the speed, scalability, and simplicity of PHP.  
 
On September 16, a special track at the conference will be dedicated to the use of PHP for application modernization and consolidation on the IBM Power System i Platform. Speakers for that track include System i thought leaders like Jon Paris, Larry Bolhuis, and Patrick Botz. Additionally, IBM’s Erwin Earley will discuss System i use of open-source PHP & MySQL and Zend’s Mike Pavlak will present customer case studies on PHP products and services for System i.  The strong interest for this track is a reflection of the broad adoption of PHP by the System i market.
 
Specific topics important to both PHP developers and technology managers include:
  • Maximizing scalability and performance of your web applications
  • PHP testing strategies
  • Creating rich internet applications
  • Building secure web applications
  • Maximizing the business impact of your PHP applications
 
Attendees to ZendCon 2008 can choose from a total of 60 scheduled sessions, up more than 25% from last year’s conference. ZendCon 2008 will also feature an “UnConference” where the presenters and attendees can schedule and deliver additional sessions. UnConference sessions enable conference participants to get together and exchange innovative ideas and experiences in an impromptu and informal setting.
 
Among the sessions scheduled for ZendCon 2008 are:
“PHP in the enterprise” -- Ivo Jansch
“Digging through the guts of enterprise PHP: A Case Study” -- Shawn Lauriat
“Agile software development - The Toyota Way” -- Jens Paul Berndt
“Creating an earned value system for the Department of Defense” -- Scott Hathaway
“PHP and the secure application development life-cycle” -- Robert van der Linde
“The Knight Rider methodology to software development” -- Eli White
“Static and dynamic analysis at Ning” -- David Sklar
“Test driven development” -- Derick Rethans
“End-to-end web testing with Selenium“ -- Stefan Priebsch
“Quickstart to continuous integration” -- Sebastian Bergmann
“Digital identity” -- Rob Richards
“Managing permissions for robust applications“ -- Brandon Savage
“State of Ajax” -- Dion Almaer / Ben Galbraith
“Dojo” -- Alex Russell
“State & Ajax - How to maintain browser and application state in an asynchronous world” -- Paul Reinheimer
“Building RIAs with ZF and PHP“ -- John Coggeshall
“(In)secure Ajax-y websites with PHP“ -- Christian Wenz
“Facebook development with Zend Framework“ -- Brett Harris
“Join-fu: The art of SQL tuning for MySQL” -- Jay Pipes
“I need more servers! What do I do? (Scaling a PHP application)” -- Maurice Kherlakian
“Scaling Mozilla's websites with PHP” -- Laura Thomson
“High performance PHP & MySQL scaling techniques”  -- Eli White
“Solving the C20K problem: raising the bar in PHP performance and scalability” -- Kuassi Mensah
“Getting started with Zend Framework” -- Matthew Weier O'Phinney
“Distribution and publication with Atom web services” -- Ben Ramsey
“PECL picks - extensions to make your life better” -- Elizabeth M Smith
“Zend_Layout and Zend_Form” -- Matthew Weier O'Phinney
“Phar scape” -- Marcus Boerger
“VIM for (PHP) programmers” -- Andrei Zmievski
“Architecting for PHP5 - why ‘Runs on PHP5’ is not ‘Written for PHP5’” -- Elizabeth M Smith
 
”Some of the new themes we see this year are PHP-Ajax integration, identity management, agile development, and testing strategies, as well as even more big business, real-world PHP-in-action sessions by managers & developers at some of the largest companies in the world,” said Cal Evans, program chair for ZendCon 2008. “What does not change, and never will, is the value of meeting top PHP practitioners from all over the world.  Becoming part of that community delivers benefits long after the conference is over.”
 
Last year at ZendCon 2007, participants and presenters from more than 30 countries converged to learn, teach, and collaborate with their peers. The event served as a launch pad for PHP initiatives that were introduced by IBM, Microsoft, and Oracle. Conference sponsors also included Adobe, MySQL, PayPal, Sun Microsystems, and Yahoo. For more information about ZendCon and to register, please visit www.zendcon.com
 
About Zend Technologies, Inc.  
Zend Technologies, Inc., The PHP Company, is the leading provider of products and services for developing, deploying, and managing business-critical PHP applications.  PHP is used by more than twenty million Web sites and has quickly become the most popular language for building dynamic web applications.  Deployed at more than 25,000 companies worldwide, the Zend family of products is a comprehensive platform for supporting the entire lifecycle of PHP applications.  Zend is headquartered in Cupertino, California.  For more information, please visit www.zend.com, or call +1 408 253 8800.
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Press contact information:
 
Bradford Cottel
Zend Technologies
+1 408 253 8812
pr AT zend.com