Zend - The PHP Company

Chris Anderson, R0ML and Matthew Rechs to Keynote at Zend Technologies’ second annual PHP Conference and EXPO

October 2006 Event to Address Democratization of the Web

CUPERTINO, CA – September 6, 2006 – Zend Technologies, Inc., the PHP company, today announced that Chris Anderson, author of “The Long Tail” and editor-in-chief of Wired magazine, will keynote the second annual Zend/PHP Conference and Expo October 30-November 2, 2006. He will discuss how the theories in his groundbreaking article (and now book) apply to software development and to the growth of PHP in particular. Also keynoting at this year’s event is Robert "r0ml" Lefkowitz, software architect, systems designer and open source strategist. At the conference, r0ml will analyze the evolution of our use of human languages as a source of inspiration for our use of programming languages. Matthew Rechs, CTO of interactive agency, Schematic is also scheduled to address the conference. As part of his keynote, Rechs will discuss the mobile digital content store of Amp’d Mobile, a case study of one of the largest and most successful PHP deployments in private enterprise.

The conference, “Creating Modern Web Applications with PHP” will be held at the Doubletree Hotel in San Jose, California. The conference will include keynote addresses, both business and technical sessions, targeted at executive management and technical staff. New this year is a Framework Pavilion in which collaborators of Zend Framework, the best way for developing next generation web applications, will showcase their technologies.

With the introduction of version 5, PHP has the scalability, robustness, integration, and support for web standards to make it the perfect fit for creating and deploying modern web applications. At the Zend/PHP Conference 2006 experts and peers will share their experience and best practices for creating these commercial web applications with PHP.

Creating Modern Web Applications with PHP
The conference, slated for October 30-November 2, 2006, will include daily keynote addresses, technical and business sessions, an exhibit hall, the Framework Pavilion, and evening networking activities. The event will include a wide range of sessions, from hands-on tutorials for PHP developers, to business case studies highlighting PHP-based enterprise solutions from Fortune 1000 companies. As part of the conference, attendees will also be able to participate in pre-conference Training and Certification sessions hosted by Zend.

Attendees can register for the event at www.zendcon.com and enjoy Early Bird pricing until September 15, 2006. The site will also be updated regularly with conference information, including sponsorship opportunities, exhibit space information and the press program. Interested press can register for the event for free by contacting Sparkpr.

About Zend Technologies, Inc.
Zend Technologies, Inc., the PHP company, is the leading provider of products and services for developing, deploying and managing business-critical PHP applications. PHP is used by more than twenty-two million Web sites and has quickly become the most popular language for building dynamic web applications. Deployed at more than 15,000 companies worldwide, the Zend family of products is a comprehensive platform for supporting the entire lifecycle of PHP applications. Zend is headquartered in Cupertino, California. For more information, please visit www.zend.com, or call 1-408-253-8800.


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