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New Suite of Offerings Enables Rapid Creation of Cloud–Connected Mobile Applications
ZendCon 2012, Santa Clara, Calif.– October 23, 2012 –– Zend, the PHP Company, today unveiled an end-to-end approach to enable companies and individual developers to create the next generation of cloud-connected mobile applications. On stage today at ZendCon, the largest gathering of the PHP community, Zend CEO Andi Gutmans addressed how Zend will assist enterprises to adopt a "mobile first" approach to their application development.
"Mobile is having a profound impact on the way companies engage their target audience," said Gutmans. "As a result, businesses are applying significant pressures on development leaders to rethink their mobile approach, and to implement a flexible set of mobile back-end services. Our goal is to deliver the best and most productive approach for development leaders to rapidly meet this requirement for the next generation of mobile applications."
Mobile is Crucial for the Enterprise
The creation of mobile apps is already a top priority for businesses. In the next three years, "mobile app development projects will outnumber native PC projects by a ratio of 4-to-1," Forbes reports . With an estimated 7.4 billion mobile devices in the world by 2015 , enterprises must also contend with huge internal and external user bases.
Mobile First: The New Standard for Apps
Companies must adopt a "mobile first" strategy that addresses the realities of modern enterprise app development:
Cloud and Mobile are Interdependent
It has become clear that the back-end of mobile apps will predominantly run on the cloud due to the nature of composite applications pulling data from multiple sources, the agile development requirements of a mobile first approach, and the elasticity required to meet fluctuating demand caused by the volume of mobile devices.
PHP is already being chosen extensively for cloud and mobile applications. A recent survey of over 3,000 developers , found that 63 percent are already deploying apps to the cloud. In addition, a recent UBM survey of enterprise technology decision makers  found that 60 percent of PHP applications are being developed for business-critical purposes. Rapid speed of development, ease of working in the cloud, fast ramp-up time for new developers, and performance were among the top reasons IT decision makers choose PHP over other languages.
Zend's End-to-End Mobile Application Solution
"Frustrated by the need to build and test native applications on a per platform and per device basis, many enterprises are revisiting web based, cross-platform alternatives that draw on cloud based services," said Stephen O'Grady, Principal Analyst at RedMonk. "With its mobile capable tools, Zend intends to provide enterprise PHP developers a means to develop next generation mobile applications."
More information on Zend's solutions for mobile development can be found at www.zend.com/mobile. All three products supporting today's announcement are available immediately in beta versions, and can be downloaded from www.zend.com. Together, Zend Studio 10 http://www.zend.com/en/products/studio/studio-10-beta, Zend Sever 6 http://www.zend.com/en/products/server/server-6-beta, and Zend Server Gateway offer enterprises a turnkey solution for creating mobile apps with open technologies, using the cloud as the mobile back-end.
About Zend Technologies
Zend partners with businesses to rapidly deliver modern apps across mobile and cloud. Founded in 1999, Zend helped establish the PHP language, which today runs more than one-third of the world’s Web sites. Today, Zend is the leading provider of software and services for developing, deploying and managing business-critical applications in PHP. Zend’s award-winning PHP solutions including Zend Server and Zend Studio are deployed at more than 40,000 companies, including NYSE Euronext, BNP Paribas, Bell Helicopter, France Telecom and other leading brands worldwide. Learn more at www.zend.com.
 Forbes, "The Latest Infographics: Mobile Business Statistics for 2012," May 2012. <http://www.forbes.com/sites/markfidelman/2012/05/02/the-latest-infographics-mobile-business-statistics-for-2012/>
 EPM Channel, “Mobile Business Statistics for 2012,” May 2012. <http://www.epmchannel.com/2012/05/11/mobile-business-statistics-for-2012/>
 "Zend Developer Pulse", June 2012.
 UBM TechWeb and Zend, “The State of PHP in the Enterprise,” June 2012.
Sammy Totah or Lisa Wilson