In Ticketing (www.inticketing.com) is a full service ticket provider for events worldwide. Services include online ticketing, venue and box office ticketing, and onsite event solutions including check-in and gate scanning of all tickets for quick entry. The company was started in 1999 and has built all of its services on a PHP / MySQL platform. In-Ticketing has a commitment to green practices: it helped found the Global Cooling Collective, it sponsors carbon-offset education at events, its tickets are printed on tree-free paper (hemp and flax) using soy inks, and every In-Ticketing transaction helps to plant trees.
In-Ticketing has grown rapidly, and needed to rebuild its online ticketing system to accommodate its growth and to enable additional up-sell transactions (often from third-party providers). Since In-Ticketing handles major events, delivering scalability and a good user experience even during peak purchase periods (with hundreds of thousands of transaction needing to occur in a few minutes) can be challenging. In-Ticketing needed to:
- Increase the scalability and performance of its online ticketing system
- Maintain interoperability with its reporting system and point-of-sale operations
- Add cross- and upsell transaction capabilities
- Maintain a positive user experience