Cisco wanted to drive more WebEx business through its partners using free trial offers as a catalyst of lead generation. The legacy free-trial system had been developed over a long period, with short-term solution updates that made it hard to maintain. Cisco WebEx needed an automated trial platform with a high degree of efficiency, reliability, and scalability to fully support its growing partner community and increasing demand for online conferencing.
Cisco deployed Zend Studio IDE, Zend Server, and Zend Framework. Using the Zend PHP stack, Cisco built a new trial-offer platform, a mobile website, and an internal project management application, and it redeveloped its webinar marketing platform. Zend's monitoring, code tracing, job queuing, and optimization capabilities helped the organization improve end-user experience of trial offers by 68 percent based on best time to complete trial signup), and achieve 20-30 percent code reuse to save development effort and accelerate time to market by an average of 1.5 months for each project.