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Basic Research secures, develops, and distributes some of the world's best-selling formulations addressing consumer health needs - from weight loss and sports fitness to anti-aging, joint health and skin care.
Basic Research wanted to transform its web assets to build brand awareness, educate consumers, and drive sales online and into major retail outlets. The IT organization adopted PHP-based Magento for ecommerce, and standardized on the Zend portfolio for PHP web application development that would support customization, optimization, and scale-up of Magento across their various web sites.
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